The Pantone Institute has announced the Colour of the Year 2022.

In the world of fashion and design, this is always an exciting event.

This year’s colour – called Very Peri

is an unusually warm shade of blue with strong violet tones and a subtle touch of red – meant to symbolise the end of isolation and the growing popularity of the metaverse world. Very Peri is a symbol of global change after a period of long isolation. It is during this time that our perspectives, our real and digital lives have taken on a whole new meaning.

PANTONE 17-3938

This colour, PANTONE 17-3938 Very Peri, will not only be a leading colour in fashion but also in modern design, technology, social media or broader everyday projects.

It is a colour that is meant to inspire a certain boldness and curiosity, to enliven our creativity, to give it an intriguing character. It is the colour of a new perspective, a new look, a new breath of freshness in design.

The very process of Pantone’s choice of Colour of the Year is a thoughtful analysis of the trends of today’s world. Pantone experts scour the world throughout the year in search of new colour influences in our everyday lives, such as films, entertainment, artists, fashion, travel, lifestyle, economic conditions, work. Not to be left out are new technologies, materials, textures, social media, as well as all the major world events that are taken firmly under the microscope. The Pantone Institute has been working with global brands for 23 years to effectively harness the power and strength of colour in design strategy.