The 15 worst company logos, or in other words the way they see you, the way they write you

Nowadays, a company’s image matters more than ever. In the age of the global village, information about us can promise the whole world in a matter of hours. At first glance, this is a great thing, but as is usually the case in such situations, it is a double-edged sword. The owners of companies and institutions who did not take care of their logos have found this out. It was supposed to be professional, it was supposed to be funny, but it turned out to be the same as always. Ridiculous. Only that it is not necessarily the owners whose logos appear on the following list who are laughing out loud.

A logo is a very important thing nowadays, it allows a brand to be identified quickly and can also carry an emotional charge. Therefore, if you do not know how to create them, it is best to turn to professionals. But what if you leave the logotype creation process in the hands of total amateurs?

SunRise Sushi

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Commentary in this case is perhaps completely unnecessary? There are two stories circulating on the internet about this ‘sun rising behind the tea shop’. One says it is the logo of a sushi restaurant, while the other directs you to a Brazilian institute of Oriental studies. Decide for yourself.

Catholic archdiocesan commission for youth affairs

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The logotype of this committee dates from 1973. However, given the recent years, someone rightly pointed out that the logotype was prophetic. 😉

A-Style

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The Italian rally team has a pretty ordinary logo at first glance. A second glance, however, and we see… Well, ‘love’ and cars, isn’t that what we associate Italy with?

Locum

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Looking at this logo, would you say it belongs to an estate agency? Neither would we, but that is exactly what it is. The question is whether the word agency in this company is not ambiguous in this case. 😉

Computer Doctors

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Computer docs are certainly a useful service when, for example, our hard drive dies. Especially as these ones look like handymen.

Vermont Maple Syrup

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Have you ever eaten traditional pancakes with maple syrup? A very tasty, quick and nutritious dish. However, the combination of the outline of the state of Vermont with a bucket and a strange…. faucet makes any desire for golden pancakes instantly go away.

Mama’s baking

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There’s no place like Mum’s! Unfortunately, this logo somehow strangely makes one not necessarily want to try the baked goods of this bakery.

Kids exchange

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This logotype shows how important punctuation is. If anyone calls you a grammar Nazi again and says commas and spaces aren’t important, show them this post 😉

Islamic Understanding Institute

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It will be hard for us to understand Islam if even the institute of understanding doesn’t quite understand what is wrong with their logo. Or is this a deliberate, grassroots effort by an underground movement to liberate the busts of the Middle East?

Arlington Pediatric Center

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Given the logo, this is a paediatric institute that I would definitely not take my child to.

Loelia Massage Studio

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Are you looking for an unforgettable experience? A massage that beats anything you’ve experienced so far? Then rush to Loelia Studio in Houston. We haven’t been, but the logo speaks for itself.

Sport Beans

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I don’t know what sports beans are, but the logo makes me even more reluctant to find out.

Billy Boy Energy Drinks

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I cannot fathom that this was not done by design. I don’t believe that Billy Boy just by chance resembles what it resembles.

Golden Stream

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A logo like a logo, but naming your food products ‘Golden Stream’ is extremely risky.

Centrum rozmnażania szympansów

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Not that it would be easy to come up with any meaningful logo for such an establishment, but…. this? How is an adult chimpanzee spanking a youngster’s bottom supposed to be associated with this? I’m no expert on chimpanzees, but it looks pretty unsavoury. For the rest, the chimpanzees’ faces indicate that they too are not entirely happy with what has just taken place.

I think the above examples make it clear that the process of creating a logo is best left in the hands of professionals.

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